The Failure Pledge

Animation director

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Hayao Miyazaki

Hayao Miyazaki
Photo by Natasha Baucas, 2009. CC BY 2.0, via Wikimedia Commons.

What failed

He joined Toei Doga in 1963 as an in-between artist and spent his twenties on other people's films; the first he was closely involved in, The Great Adventure of Horus, Prince of the Sun, took among the worst box office in the studio's history on release in 1968. In 1971, having left Toei for A-Pro in the hope of making a Pippi Longstocking series, he travelled to Sweden to secure the rights, and the project collapsed after Lindgren would not meet them and permission was refused. He directed his first feature at thirty-eight, The Castle of Cagliostro in 1979, and it was not initially a box-office success. In 1980 he put two feature proposals to Tokuma Shoten, Warring States Demon Castle and an adaptation of Richard Corben's Rowlf, and both were rejected. In 1982 he began a film of Little Nemo and left after a few months over creative clashes with the producer, and in 1983, having failed to sell the idea that later became Princess Mononoke to several production companies, he published the concepts as a book instead.

What happened next

With no film in production he agreed to draw a manga for Animage, and the Nausicaä film that came out of it in 1984 succeeded and led to the founding of Studio Ghibli in June 1985. The studio's first two films produced no hit: Laputa: Castle in the Sky drew 774,271 viewers in 1986 and earned about two-thirds of what Nausicaä had, and My Neighbor Totoro, which Tokuma Shoten had already turned down once, received critical acclaim in 1988 but was only moderately successful at the box office. Kiki's Delivery Service in 1989 was the first Ghibli film to succeed on its initial release. Spirited Away won the Academy Award for Animated Feature, and The Boy and the Heron won him a second at eighty-three.

The point

Miyazaki's own account of the 1971 trip is about the fear of coming back with nothing: he said that if he returned empty-handed people would tell him he had gone all the way to Sweden and was good for nothing, so he had to get some results. He returned with nothing. Between 1963 and 1984 the record is two decades of work on other people's films, one feature of his own that was not a box-office success on release, and a run of proposals that no company would fund. The stretch was not empty of work he led: he directed twenty-four episodes of Future Boy Conan in 1978, and his first feature the year after.

The sequence

9 documented failures, shown with the successes in between. Every entry carries its own source — the wins are part of the record, and leaving them out is how these stories get distorted.

  1. 1968

    The Great Adventure of Horus, Prince of the Sun, his first close involvement, takes among the worst box office in Toei's history.

    failureHayao Miyazaki (Wikipedia)

  2. 1971

    He flies to Sweden for the Pippi Longstocking rights. Lindgren pleads exhaustion and will not see them.

    failureThe Phantom Pippi Longstocking (Jonathan Clements, All the Anime)

  3. 1971

    Back in Japan he badgers his wife Akemi into resigning her job so that he can keep working on Pippi.

    noteThe Phantom Pippi Longstocking (Jonathan Clements, All the Anime)

  4. 1971

    Lindgren will not permit an animated version. The research is left unusable.

    failureThe Phantom Pippi Longstocking (Jonathan Clements, All the Anime)

  5. 1971

    The reason given on the Japanese side is not documented. The sources disagree: Wikipedia records only that permission was refused, while Clements finds no real evidence for the one Japanese account, a second-hand recollection that Lindgren thought Japanese animation too violent.

    disputedThe Phantom Pippi Longstocking (Jonathan Clements, All the Anime)

  6. 1977-1978

    Chosen to direct his first television series, Future Boy Conan, at thirty-six. He directs 24 of its 26 episodes.

    successHayao Miyazaki (Wikipedia)

  7. 1979

    His first feature, The Castle of Cagliostro, is not initially a box-office success.

    failureThe Castle of Cagliostro (Wikipedia)

  8. 1980

    Both feature proposals put to Tokuma Shoten — Warring States Demon Castle and an adaptation of Richard Corben's Rowlf — are rejected.

    failureHayao Miyazaki (Wikipedia)

  9. 1982

    With no film work available, he draws a manga for Animage instead; Nausicaä of the Valley of the Wind begins serialisation in February.

    noteHayao Miyazaki (Wikipedia)

  10. 1982

    He starts a film of Little Nemo and leaves after a few months over creative clashes with the producer.

    failureHayao Miyazaki (Wikipedia)

  11. 1983

    No production company will take the project that becomes Princess Mononoke. He publishes the concepts as a book.

    failurePrincess Mononoke (Wikipedia)

  12. 1984

    The Nausicaä of the Valley of the Wind film succeeds, and its success leads to the founding of Studio Ghibli.

    successNausicaä of the Valley of the Wind (film) (Wikipedia)

  13. 1985

    Miyazaki and Takahata found Studio Ghibli on 15 June, as a subsidiary of Tokuma Shoten.

    successHayao Miyazaki (Wikipedia)

  14. 1986

    Laputa: Castle in the Sky draws 774,271 viewers in a fourteen-day run and earns about two-thirds of what Nausicaä did.

    failureCastle in the Sky (Wikipedia)

  15. 1987

    Turned down on My Neighbor Totoro once already, he struggles to get it commissioned again.

    failureHayao Miyazaki (Wikipedia)

  16. 1987

    Suzuki proposes putting Totoro out on a double bill with Takahata's Grave of the Fireflies, reckoning schools will take pupils to both.

    noteHayao Miyazaki (Wikipedia)

  17. 1988

    My Neighbor Totoro is released on 16 April. It is acclaimed and only moderately successful at the box office.

    noteHayao Miyazaki (Wikipedia)

  18. 1989

    Kiki's Delivery Service is the first Ghibli film to succeed on its initial release, four years after the studio was founded.

    successKiki's Delivery Service (Wikipedia)

  19. 2003

    Spirited Away wins the Academy Award for Animated Feature.

    successHayao Miyazaki (Oscars.org, Academy of Motion Picture Arts and Sciences)

  20. 2003

    He does not attend the 75th Academy Awards, in protest at the United States bombing Iraq.

    noteHayao Miyazaki (Wikipedia)

  21. 2024

    The Boy and the Heron wins him a second Academy Award for Best Animated Feature, at eighty-three.

    successHayao Miyazaki (Wikipedia)

Sources

  • Hayao Miyazaki (Wikipedia)
    With no films in production, Miyazaki agreed to develop a manga for the magazine, titled Nausicaä of the Valley of the Wind.
  • The Phantom Pippi Longstocking (Jonathan Clements, All the Anime)
    If I came back with nothing to show for it, people would say: ‘You went all the way to Sweden, and this is all you got!? You’re good for nothing!’ So I had to get some results.
  • Panda! Go, Panda! (Wikipedia)
    In 1971, Takahata, Miyazaki and Kotabe left the Toei Animation studio to join their fellow animator and mentor Otsuka at the A Productions studio, in hopes of creating an animated series based on Astrid Lindgren's Pippi Longstocking.
  • Castle in the Sky (Wikipedia)
    In its 14-day run in theaters, it attracted 774,271 viewers, earning an estimated ¥1.16 billion at the box office and ¥583 million from distribution rentals. This was only around two-thirds of the earnings made from Nausicaä, and Miyazaki and Suzuki expressed their disappointment with these figures.
  • Hayao Miyazaki (Oscars.org, Academy of Motion Picture Arts and Sciences)
    His 2001 feature, Spirited Away, won an Academy Award for Animated Feature.

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