The Failure Pledge

Fashion design

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Vera Wang

Vera Wang
Photo: Christopher Peterson, via Wikimedia Commons, licensed CC BY 2.0.

What failed

She skated seriously and placed fifth in junior pairs at the national championships in 1968, which ended the Olympic ambition, then fifth again in 1969, which ended the skating. She went to Vogue instead and stayed about seventeen years wanting to design and never designing. She left in 1987 without the editorship, which she counted afterwards as one of the things she did not get. Two years at Ralph Lauren followed, and she left that too, at thirty-nine, still with no label of her own.

What happened next

She opened her first salon at forty. Her wedding dresses became the most recognisable in the world, and Nancy Kerrigan skated at the 1994 Olympics in one of her costumes — the Games she had failed to reach as a competitor twenty-six years earlier. She sold the business in 2024 on annual sales of more than seven hundred million dollars.

The point

Her own summary is the useful part: she did not make the Olympic team, she did not get the editorship, and she blamed herself for not making the cut. That is the ordinary experience of wanting something and being told no, twice, in two different fields, before starting a third at forty.

The sequence

5 documented failures, shown with the successes in between. Every entry carries its own source — the wins are part of the record, and leaving them out is how these stories get distorted.

  1. 1968

    Fifth in junior pairs at the national championships. The Olympic team goes without her.

    failureVera Wang (Biography.com)

  2. 1969

    Fifth again. The skating career ends with no national title and no Olympics.

    failureVera Wang (Encyclopedia.com)

  3. 1971-87

    Around seventeen years at a magazine, wanting to design, not designing.

    failureVera Wang on starting her company at 40 (TODAY, syndicating CNBC Make It)

  4. 1987

    She leaves Vogue after seventeen years, never having got the editorship she wanted. Grace Mirabella held it throughout her time there; it passed to Anna Wintour in 1988.

    failureVera Wang (Wikipedia)

  5. 1989

    She leaves her design-director job after two years, thirty-nine and still with no label.

    failureVera Wang — Master of Reinvention (Goldsea)

  6. 1990

    She opens her first salon, at forty.

    successVera Wang (Wikipedia)

  7. 2024

    She sells the business after thirty-five years, on sales of more than seven hundred million dollars a year.

    successVera Wang on why she's selling her brand after 35 years (Vogue)

Sources

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